The only intimate care brand founded by Women Doctors

DeoDoc was born out of a sheer need for a better solution. Sisters Dr. Hedieh Asadi and Hasti Asadi along with Professor of Obstetrics and Gynecology, Dr. Gunvor Ekman Ordeberg, are creating the change they want to see as the first and only intimate care brand founded and run by women doctors. The trio is breaking taboos and empowering women with knowledge they need about their own bodies.


Hasti came to her older sister, Dr. Hedieh, for advice when she noticed that she was experiencing intimate odor. She had spoken with her OB/GYN only to be told nothing could be done. Hasti then tried resolving the issue herself by using the products available on the market which led to additional issues. 

Dr. Hedieh then referenced her medical books to help her sister find an answer. She discovered that the same sweat glands that exist in the armpits, also exist on the vulva. They are called apocrine sweat glands and they empty into hair follicles and can cause odor. 

Armed with this new information, Dr. Hedieh consulted her previous professor, Dr. Gunvor, to develop a solution. Together, they also found that the existing intimate care market had not evolved for over 30 years and was permeated with incorrectly formulated products.

Ready to provide their patients with a solution rather than saying "just use water", DeoDoc created the answer that the obsolete market needed - safe intimate care products developed by women doctors for people everywhere.

Grounded in Medical Expertise

“Based on my 50 years of working as a  gynecologist, I’ve met countless patients. Throughout my clinical experience. I have learnt that women worry a lot about intimate odor.

In my personal opinion, safe intimate skincare products developed under the supervision of  doctors should have been available on the market a long time ago.” 

Dr. Gunvor Ekman-Ordeberg, MD.,PHD. 

Professor of OB/GYN at Karolinska Institutet

“We do not want another generation of young women growing up without knowing their own female anatomy.”

The DeoDoc Founders